TALK DETAILS TBA
Bettina is a highly experienced strategic marketing expert with a solid background in pre-IPO up and corporate technology business planning, product management and marketing all underpinned by a strong drive towards innovation.
She has 18 years of varied experience gained in international companies planning, managing and delivering focused initiatives and projects leading global multi-disciplinary teams. Responsibilities have included go-to-market, product and business planning, KPI revenue and product margin management, key internal and external stakeholder management, channel and other 3rd party management, marketing communications including CRM, social media and being an active dynamic force for business development opportunities.
M2M, Internet of Things, IoT, Cloud and applications development
consumer electronics and Telecommunications
Regional and global strategy, market modelling and business case development
Chasm strategy business planning
Brand strategy and brand marketing
Social media and communications